The swirl and flowers were punched/die cut out on double sided adhesive sheets and then the flock rubbed into the adhesive.
These were samples I was playing about with. My good samples, I made into cards which I gave out. I cut pieces out of double sided adhesive sheets, rubbed the flock over the area I had cut out and then stamped and embossed on top of the rubbed in flock. Layered onto a card they were lovely